DISPLAY EQUATION, LLC

Display Equation LLC is a leading, privately held designer and manufacturer of innovative point-of-purchase displays, packaging and store fixtures for marketing at retail locations. We recently opened our new facility which houses our warehousing/logistics and production center.

With more than 20 years of industry experience, President/Founder Frank Cristiano has grown DE/Dangerous Design exponentially. He created the firm with a new direction in advertising at retail specializing in "Design Priority" with highly effective and value-added displays and accessories.

Display Equations' creative team has been honored with numerous industry awards for innovation, effectiveness and manufacturing, including: Peoples Choice, Best Design, Best of Industry, and Outstanding Merchandising Achievements, by POPAI (Point of Purchase Advertising International), P-O-P Times magazine, and other related national associations.
 

Our Business

 For the past ten years I have worked independently as a full service design firm to the trade.  By using my past experience as design director for various display houses and an extensive network of vendors and manufacturers, I have been able to help small companies expand and enhance their capabilities.  My “hands on” involvement with clients included sales, design, prototyping, installation and logistics.  On many occasions I have implemented presentations and directly represented my clients to Walmart, Target, Lowes, Pep Boys, and CVS among others.

Through these same networks and experiences, I was able to meet and work with many talented people within the industry. A select group of these people became part of an equation that would equal a dynamic winning team.  Experience + Talent = Displays that Sell.  That is the Display Equation.

Frank J. Cristiano, IDSA

Founder/President

Who We Are

• Frank Cristiano, IDSA Principal; Award winning Design Director w/20 yrs. display industry experience.
• Scott Hain, Design/Director Field Oprerations; 20 yrs. display industry experience.
• Gerald Iannaccone, Product /Display Development.
• John Mayorga, Model Maker/Production Supervisor.
• Bob Santomasso, Sales North East.
• Rosa Maucieri, Controller/CFO
• Peggy Perodi, Quality Enforcer
• Larry Delesio, Software/Graphics/ Special Promotions.
• Dave Kasten, Logistics/Distribution. Lyndhurst, NJ
• Greg Webster, West Coast, Studio City CA. "Reppin the 818".